East Rochester at a glance
- Population: a Census-estimated 6,158, placing it 144th among New York's 595 places (Vintage 2023 subcounty estimate).
- 2020 Census base: 6,333 residents in the 2020 Census, per the US Census Bureau.
- 2020 to 2023 change: down about 2.8% from the 2020 Census base to the 2023 estimate (US Census Bureau).
- Rank among New York places: 144th by size among 595 communities (US Census Bureau).
- Size percentile: roughly 76% of places in New York rank below it by population (US Census Bureau).
- Coordinates: the Census Gazetteer places it at 43.1122, -77.4872.
- Nearest larger cities (120-mile radius): Rochester, NY (8 mi); Canandaigua, NY (19 mi); Newark, NY (20 mi); Brockport, NY (24 mi); Geneseo, NY (27 mi) (US Census Bureau).
- Nearest smaller towns: Pittsford, NY (2 mi); Fairport, NY (2 mi); Webster, NY (8 mi) — US Census Bureau populations.
What a personal loan costs in East Rochester
A personal loan is structured as an installment plan, with a set number of monthly payments and a fixed amount due each time.
The advertised interest rate leaves out fees that the APR captures, which is why APR is the number to weigh; try the personal loan calculator before you apply.
Lenders weigh your credit history, income and debts when they set the rate, and the term you choose then determines how that rate compounds into total cost.
Pre-qualifying with several lenders takes minutes, uses a soft pull, and gives you real numbers to compare before any hard inquiry.
New York lending rules that apply in East Rochester
The table carries the New York rate and licensing rules that apply to consumer loans made in East Rochester.
| Rule | Detail | Source |
|---|---|---|
| Criminal usury in the second degree (Penal Law 190.40) | Interest rate exceeding 25% per annum; class E felony Source says: "at a rate exceeding twenty-five per centum per annum or the equivalent rate for a longer or shorter period" | New York State Senate (Open Legislation) as of 2026-09-16 |
| Maximum legal interest rate (usury cap) | 16% per annum maximum civil rate (Banking Law 14-a; General Obligations Law 5-501) Source says: "The maximum rate of interest provided for in section 5-501 of the general obligations law shall be sixteen per centum per annum." | New York State Senate (Open Legislation) as of 2026-09-16 |
| Payday lending status | Illegal in New York State, in person, by telephone, or over the Internet Source says: "Payday loans are illegal in New York State." | New York State Department of Financial Services as of 2026-09-16 |
| Small-loan / installment lender licensing | Licensed Lender license required (Banking Law Article 9, sections 340-361); administered via NMLS Source says: "The Department of Financial Services uses the Nationwide Multistate Licensing System and Registry (NMLS) to manage the Licensed Lender License." | New York State Department of Financial Services as of 2026-09-16 |
| State lending regulator | New York State Department of Financial Services (DFS) Source says: "Notify the Department of Financial Services at (800) 342-3736 if you believe payday loans are being made in New York" | New York State Department of Financial Services as of 2026-09-16 |
How to compare offers in East Rochester
Before you share your details with a lender in East Rochester:
- Pull your free credit reports and dispute any error — it is the cheapest way to improve the rate you are offered.
- Run your figures through the personal loan calculator on this site so you know the payment before a lender quotes one.
- Pre-qualify with at least three lenders and compare the APR, not the interest rate.
- Check that the lender is licensed in New York using the regulator named above.
- Read the disclosure for origination fees and any prepayment penalty before you sign.